I can set up my resources so as to design from a simple tactical campaign’s communication plan to a complex strategy with pillars consisting in:

• Business Strategy
• Marketing Architecture

• Startups KIT- Innovation package: branding, price & product positioning, Marketing Architecture, launching campaign.
• NGOs KIT - Goodwill package: Business and Marketing oriented training & practice

My main guideline is Ethics.
I don't do anything because "this is the way to do it". I make the way to do it.
My effective hour covers a lifetime of expertise and practice, so I never charge by the hour.
Out of respect for myself and my partners, I don't enter unpaid pitches.
I don't test your reliability because trust is not something you win, but rather a thing you lose. And I also believe in karma.
I don't try to win you over with fancy presentations or brag about my portfolio. I cherry-pick and I expect the same.
I don't compete with anybody. I am good at what we do and I bring my unique mix into working with you. 
I don't put you first, I put your own clients first, while caring about everything you need to better serve them. We are all final clients who deserve things well done.

Working with Raluca is creating a partnership. She is a unique star in this world, bringing depth, researched based-approach, professionalism, humility and humanity. She partnered with me and identified my core essence to create a marketing strategy that isn't selling me, but representing me. From the greater understanding of the market to the smallest details of the logo and branding - all unique, personal, and voicing my strengths.
Ayelet Shrem, Professional Coach for international talent in transition

Raluca is a person with a very versatile profile and a lot of human and professional delicacy. She grows brands, people, and dreams, supporting us from sitting to standing.
Dora Surugiu-Kocsolade, Co-founder DORO 16, New Project Architect Maastricht School of Management


Meeting Raluca is a providential encounter. She is gentle, delicate, and at the same time determined, tenacious, complex and complete. DepreHUB had been held by her from the beginning and over time her critical eye brought laser focus on what this organisation needs. Gently but firmly she holds our direction, imposes the action, and gives me peace of mind that if she takes on a project, it’s in good hands.
Yolanda Crețescu, Founder and owner DepreHUB

Besides being a joy to work with, Raluca is a take-charge reliable professional, dedicated and with excellent multitasking capabilities.
Ionuț Șerban, Market Delivery Manager, Vodafone

When you work with Raluca, you can rest assured that she will cover everything for your project to be successful.
Andreea Secară, IT and web-designer professional, co-founder AITIS

A big thank you for your work with me. It was unexpected, almost therapeutic, some things blew my mind and allowed me to think more about myself. I love the process you brought me through.
Dace, Senior Professional in the Pharma industry

Raluca is honest, dependable, incredibly hard-working, knowledgeable, experienced and constantly creative. Apart from the undeniable talent, Raluca had always been an absolute joy to work with. She is a true team player and always manages to foster positive discussions and bring the best out of her colleagues.
Christine Schillings, CEO, Windsedswiss

I have found Raluca to be a loyal, trustworthy, ethical and generous person who is not afraid to take on a challenging task and who has the can-do-spirit which inspires people. She is the right person for any role that would require a creative individual with distinct abilities to think out of the box. Raluca had the ambition to pull together the personal strengths to turnaround things, people and situations so that the final success may seem as the natural one.
Filip Cristescu, Business Owner SoupUp

 

Here is a glimpse into the clients who chose me as their trusted partner.

"
I felt the highest level of aliveness while working with the team of TEDxBucharest. I cherished every moment and value to this day the human connections I built while designing wonderful lineups of speakers.

Working with Concordia Academia has enriched my soul because my personal drive to contribute to Romania's social services through education found a great agora for catalyzing change.

I was honored to take part in Atasagon's Marketing strategy building, find my peace of mind and learn how to take care of my body in the meantime. A great place and a team of true professionals to work with.

The energy and passion that came towards me every time I was invited to communicate Storyscape's artistic projects left me speechless. What I found here were vision, a clear mission of uplifting humanity, and spectacular creativity.

I remember how encountering Ashoka's power to literally change the world shocked me. The logistics, the networking, the authenticity, the social relationships, the agility, the know-how, and the vulnerability fueling strength... wow! A very forceful interaction and an inspiring long-term companion.

"

Any beautiful trip starts with the first step.
Leave me a line @ design[at]utopicbrain.ro and let's meet.