Design the future
by alchemizing your present.

Why Utopic Brain?

Because utopia is the best-case scenario of imagination gone wild in the service of good.
And the utopic brain is a mental space that believes it's possible.

U \ nder stand. Comprehend. Empathize. Catch the underlying meaning.
T \ ransform. Morph. Make a change. Metamorphose. Convert. Transmute.
O \ bserve. Notice. Perceive. Listen. Watch. Make remarks. Feel.
P \ eel. Remove the cover. Lose the outer part. Strip off. Let go.
I \ magine. Conceptualize. Picture. Ideate. Visualize. Envision.
C \ reate. Generate. Build. Manufacture. Bring into being. Invent. Originate. Initiate. Develop. Shape. Mould. Enliven.

The brain useful to itself takes a reality and turns it upside down to transform it to make a new sense.
Then, it observes every little detail to be afterward able to peel the non-essential.
And from the universe of probable utopias, a possibility emerges and changes everything.

THE METHOD

bridges Brand Thinking with Business Strategy, Creative Marketing Architecture and Serendipity.

It is a bespoke way I meet you on your terms so you can meet your people on theirs. 
It was born from the Science of Human Behavior and it morphed into a robust and innovative way to be authentic.
As a collection of multidisciplinary tools, it aligns brands with their owners' flow.
It is a mindful business-shifting program able to catalyze change for what's needed.

I call it 



 
 

HOW

Through Branding as a Service: something I build with you, for you.
I imagine what you see, I go into your dream and I let myself work for your big idea.

I use a mix of Identity Design, Business Strategy, Marketing Architecture, Creativity, and Social Sciences.
 
With me, everything starts with a good plan, hosts great adventures, and ends with the power to adjust. In the middle of it all, lies Marketing done well.

For you, I:

create value in many shapes and forms.
find the bigger meaning.
build bridges between people and ideas.
find patterns in chaos.
use KPIs only as proof of underlying values, behaviors, and great minds. Never as a means to an end.
respect you as my client and don't care to "sell" at the expense of people’s wit.

I make sustainable and daring projects fly.
I help you identify and capitalize on your competitive advantages.

There is one condition, though: you have to prove that what you and your idea stand for is making the world a better place.

I move fast but never skipping milestones.



WHAT I DON'T DO

My main guideline is Ethics.
I don't do anything because "this is the way to do it". I make the way to do it.
My effective hour covers a lifetime of expertise and practice, so I never charge by the hour.
I never enter unpaid pitches.
I don't test your reliability because trust is not something you win, but rather a thing you lose. And I also believe in karma.
I don't try to win you over with fancy presentations or brag about my portfolio. I cherry-pick and I expect the same.
I don't compete with anybody. I am good at what I do and you'll see that fast.
I don't put you first, I put your own clients first, while caring about everything you need to better serve them. We are all final clients who deserve things done well.

FEES

Our work together can take various shapes: create content for a blog, build a business strategy, develop an advertising campaign, leadership coaching, design a key visual, build a brand, do social media planning or write a press release.
I am very flexible in the way I choose my projects and I only do what you need.
 
Fees are in line with the value contribution of delivering fast and high-quality services.
I invest in myself on a daily basis so that I can serve you better and I don't need to be busy all the time.
 

TESTIMONIALS

Working with Raluca is creating a partnership. She is a unique star in this world, bringing depth, researched based-approach, professionalism, humility and humanity. She partnered with me and identified my core essence to create a marketing strategy that isn't selling me, but representing me. From the greater understanding of the market to the smallest details of the logo and branding - all unique, personal, and voicing my strengths.
Ayelet Shrem, Professional Coach for international talent in transition

Raluca is a person with a very versatile profile and a lot of human and professional delicacy. She grows brands, people, and dreams, supporting us from sitting to standing.
Dora Surugiu-Kocsolade, Co-founder DORO 16, New Project Architect Maastricht School of Management


Meeting Raluca is a providential encounter. She is gentle, delicate, and at the same time determined, tenacious, complex and complete. DepreHUB had been held by her from the beginning and over time her critical eye brought laser focus on what this organisation needs. Gently but firmly she holds our direction, imposes the action, and gives me peace of mind that if she takes on a project, it’s in good hands.
Yolanda Crețescu, Founder and owner DepreHUB

Besides being a joy to work with, Raluca is a take-charge reliable professional, dedicated and with excellent multitasking capabilities.
Ionuț Șerban, Market Delivery Manager, Vodafone

When you work with Raluca, you can rest assured that she will cover everything for your project to be successful.
Andreea Secară, IT and web-designer professional, co-founder AITIS

A big thank you for your work with me. It was unexpected, almost therapeutic, some things blew my mind and allowed me to think more about myself. I love the process you brought me through.
Dace, Senior Professional in the Pharma industry

Raluca is honest, dependable, incredibly hard-working, knowledgeable, experienced and constantly creative. Apart from the undeniable talent, Raluca had always been an absolute joy to work with. She is a true team player and always manages to foster positive discussions and bring the best out of her colleagues.
Christine Schillings, CEO, Windsedswiss

I have found Raluca to be a loyal, trustworthy, ethical and generous person who is not afraid to take on a challenging task and who has the can-do-spirit which inspires people. She is the right person for any role that would require a creative individual with distinct abilities to think out of the box. Raluca had the ambition to pull together the personal strengths to turnaround things, people and situations so that the final success may seem as the natural one.
Filip Cristescu, Business Owner SoupUp

 

YOU

know that any beautiful journey starts with the first step.
If you feel you're onto something \ or want to be,
leave me a line @ design[at]utopicbrain.ro and we'll sort it out together.



 

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