WE PROMOTE YOUR FUTURE
WHY NOT?
We make sense in Marketing for you to find meaning in your business ideas.
If we consider you are worthy of a meaningful future, then we will honour your potential able to serve the good.
For this, we trust our self-imposed limits allowing us to make all we imagine, possible.
We gift entrepreneurs with the force able to build a new social contract.
The unexpected is just reality unknown.
If we consider you are worthy of a meaningful future, then we will honour your potential able to serve the good.
For this, we trust our self-imposed limits allowing us to make all we imagine, possible.
We gift entrepreneurs with the force able to build a new social contract.
The unexpected is just reality unknown.
Why Utopic Brain? Because the mindful brain needs to contribute, not to dominate.
HOW
Through MaaS - Marketing as a service: something we do with you, not to you. We not only imagine what you see but we also go in your dream and make ourselves useful for your big idea. In the end, we create stuff you'll buy yourself.
We use a unique mix of strategy, creativity and brand therapy. Yes, brand therapy. Every brand holds a projection of the life context of the people behind it and just like we do annual checkups for ourselves, we should mindfully audit our brands as well.
I will give you one example of where brand therapy might have a saying: Deficit Advertising, very FOMO driven. It shows up everywhere and is the kind of communication based on scarcity (limited offer) and on the idea that we're incomplete without those products (meaning that we "have" to buy them in order to feel good about ourselves). This trend led to worldwide consumerism and buying compulsion.
With us, everything starts with a good plan, accommodates great adventures and ends with the power to adjust.
In the middle of it all, lies Marketing done well.
We create value.
We build bridges between people and ideas.
We find patterns in chaos.
We skip KPIs because we focus on values, behaviors and great minds.
We respect our clients with ideas of meaning, not with concepts that "sell" at the expense of people’s wit.
As project-based teams of people having various professions and gathering around a meaningful idea, we make sustainable and daring projects fly.
We bring along our expertise and help you identify and capitalize on your competitive advantages.
All with one condition:
you have to prove that what you and your idea stand for is making the world a better place.
We move fast, but we don't skip milestones, because no matter how strong the wishful thinking, no acorn can become oak the next day.
We use a unique mix of strategy, creativity and brand therapy. Yes, brand therapy. Every brand holds a projection of the life context of the people behind it and just like we do annual checkups for ourselves, we should mindfully audit our brands as well.
I will give you one example of where brand therapy might have a saying: Deficit Advertising, very FOMO driven. It shows up everywhere and is the kind of communication based on scarcity (limited offer) and on the idea that we're incomplete without those products (meaning that we "have" to buy them in order to feel good about ourselves). This trend led to worldwide consumerism and buying compulsion.
While consuming is OK, consumerism is a dogma of the goals-based Marketing. And goal-based Marketing is a function of infinite revenue growth.
Infinite growth is an unethical goal in business because it has the starting point in taking without giving.
The ethical alternative and where the brand therapy comes into play is when we bring a humanistic approach to Advertising. The result is a value-based communication where we only receive what we have earned by giving. Only by the individual contribution we can drive abundance for all.
With us, everything starts with a good plan, accommodates great adventures and ends with the power to adjust.
In the middle of it all, lies Marketing done well.
We create value.
We build bridges between people and ideas.
We find patterns in chaos.
We skip KPIs because we focus on values, behaviors and great minds.
We respect our clients with ideas of meaning, not with concepts that "sell" at the expense of people’s wit.
As project-based teams of people having various professions and gathering around a meaningful idea, we make sustainable and daring projects fly.
We bring along our expertise and help you identify and capitalize on your competitive advantages.
All with one condition:
you have to prove that what you and your idea stand for is making the world a better place.
We move fast, but we don't skip milestones, because no matter how strong the wishful thinking, no acorn can become oak the next day.
We can setup our resources so as to design from a simple tactical campaign’s communication plan to a complex strategy with pillars consisting in:
- Crisis Marketing
- Branding Archetype
- Website design & SEO
- Media planning (radio, TV, online, OOH & indoor, online)
- Social media content creation & management
- Market research
- Customer service
- Branding visual development (including employer branding)
- Copywriting
- Advertising & Creative Work
- PR
- Managerial know-how & Communication skills
- Complex loyalty programs for community building
- Events and launching of products planning
- Special for startups | Creative kit: branding, price & product positioning, Marketing plan, launching campaign.
- Special for the NGO sector | Communication training & practice, Marketing mindset for a reputation as solid as your good deeds
WHAT WE DON'T DO
We don't believe in guidelines. Ethics is enough.
We don't do anything just because "this is the way to do it". We make the way to do it.
We don't follow the money, we follow open minds and tough souls.
We don't believe in charging by the hour. It's not about the time we invest, but about the result. And we always deliver inline with expectations you didn't even know you had.
We don't enter in pitches because we don't want to encourage window shopping. We respect our work and partners too much.
We don't test your reliability because we believe that trust is not something you win, but rather a thing you lose. Plus, we are not that naive to consider ourselves smarter than karma.
We don't try to win you over with fancy presentations, nor brag about our portfolio. We cherry pick and we expect the same.
We don't compete with anybody. We just do what we know - it just happens that we do it better than others.
We don't think about ourselves as being the best. We are mostly collaborative and we only choose the smart clients we can also learn from.
We don't increase prices just because money devalues with time or because everybody else does it. If we ask for more money, it's because we bring more to the table.
We don't put you first, we put your own clients first, while caring about everything you need. We are all final clients who deserve things well done.
We don't do anything just because "this is the way to do it". We make the way to do it.
We don't follow the money, we follow open minds and tough souls.
We don't believe in charging by the hour. It's not about the time we invest, but about the result. And we always deliver inline with expectations you didn't even know you had.
We don't enter in pitches because we don't want to encourage window shopping. We respect our work and partners too much.
We don't test your reliability because we believe that trust is not something you win, but rather a thing you lose. Plus, we are not that naive to consider ourselves smarter than karma.
We don't try to win you over with fancy presentations, nor brag about our portfolio. We cherry pick and we expect the same.
We don't compete with anybody. We just do what we know - it just happens that we do it better than others.
We don't think about ourselves as being the best. We are mostly collaborative and we only choose the smart clients we can also learn from.
We don't increase prices just because money devalues with time or because everybody else does it. If we ask for more money, it's because we bring more to the table.
We don't put you first, we put your own clients first, while caring about everything you need. We are all final clients who deserve things well done.
FEES
We can decide to create content for a blog, to do a Marketing strategy or to build a website.
It may also be the case of designing a key visual, of building a brand or of social media posts planning.
Or you may just need a press release.
We are very flexible in the way we choose our projects and we don’t want to do more than it’s needed.
Our fees take into account the extent of the involvement and the resources used. They are not based on an hourly fee.
This does not mean that our time is not precious, but that we do not work in the assembly line.
We create, innovate and produce value in different ways for each client, depending on the needs and business intentions.
We deliver quickly and of good quality for two reasons:
- we invest in ourselves a lot and continuously.
- we don't need to be busy all the time.
The value and cost of the final project depend on everything we agree to work on.
It may also be the case of designing a key visual, of building a brand or of social media posts planning.
Or you may just need a press release.
We are very flexible in the way we choose our projects and we don’t want to do more than it’s needed.
Our fees take into account the extent of the involvement and the resources used. They are not based on an hourly fee.
This does not mean that our time is not precious, but that we do not work in the assembly line.
We create, innovate and produce value in different ways for each client, depending on the needs and business intentions.
We deliver quickly and of good quality for two reasons:
- we invest in ourselves a lot and continuously.
- we don't need to be busy all the time.
The value and cost of the final project depend on everything we agree to work on.
Another kind of TESTIMONIALS
in which I highlight what I appreciated in my clients, because these are the criteria I anchor my choice of partners.
"
I felt the highest level of aliveness while working with the team of TEDxBucharest. I cherished every moment and value to this day the human connections I built while designing wonderful lineups of speakers.
Working with Concordia Academia has enriched my soul because my personal drive to contribute to Romania's social services through education found a great agora for catalyzing change.
I was honored to take part in Atasagon's Marketing strategy building, find my peace of mind and learn how to take care of my body in the meantime. A great place and a team of true professionals to work with.
The energy and passion that came towards me every time I was invited to communicate Storyscape's artistic projects left me speechless. What I found here were vision, a clear mission of uplifting humanity and spectacular creativity.
I remember how encountering Ashoka's power to change the world literally shocked me. The logistics, the networking, the authenticity, the social relationships, the agility, the know-how and in the meantime the vulnerability fueling strength... wow! A very forceful interaction and an inspiring long-term companion.
"
"
I felt the highest level of aliveness while working with the team of TEDxBucharest. I cherished every moment and value to this day the human connections I built while designing wonderful lineups of speakers.
Working with Concordia Academia has enriched my soul because my personal drive to contribute to Romania's social services through education found a great agora for catalyzing change.
I was honored to take part in Atasagon's Marketing strategy building, find my peace of mind and learn how to take care of my body in the meantime. A great place and a team of true professionals to work with.
The energy and passion that came towards me every time I was invited to communicate Storyscape's artistic projects left me speechless. What I found here were vision, a clear mission of uplifting humanity and spectacular creativity.
I remember how encountering Ashoka's power to change the world literally shocked me. The logistics, the networking, the authenticity, the social relationships, the agility, the know-how and in the meantime the vulnerability fueling strength... wow! A very forceful interaction and an inspiring long-term companion.
"
YOU
