by the story you write yourself
every day.
Hello dear one,
Is today a good day to start your journey?
Picture your work enriched by the alignment between what you value and the choices you make for your brand and business ideas.
Just, what if? And how would that sound? How would that look?
Scary, impossible, or fun?
It's what I call Markendipity • the Creative Marketing Way to communicate yourself. It is a space of awareness where positive surprise (serendipity) changes the mathematical estimation.
This space welcomes people like you and me, informed in their choices by intentionality, free will, ownership, and accountability.
It's quite uncomfortable to wear yourself off until you witness standing in the way of your own growth. But getting there makes you willing to really let go, allowing agenda-free exploration and trusting you have your own back.
Trust me, it's just a choice away.
And mostly, trust yourself, you have it in you.
Because the reward for our work is not in what we get, but in what we become.
If you are curious enough to take this path, you won't be alone in this.
I promise.
All it takes is for you to stay with your courage.
Raluca
Purpose
More often than not you're flying without thinking about your wings.
You just do it because it feels right.
That's flow.
The birthplace of Markendipity.
The painting ("Singularity") belongs to Jack Vanzet
I believe only conscious people can build conscious brands.
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And conscious brands are the ones through which people do good, better.
They do so, by working on what they know best, on what makes them alive, on what matters, through helping others, paying it forward, bringing effective altruism into their business model, and tackling ethical business conundrums with openness, tapping into discomfort and coming out of it with actionable intentionality.
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For this, I offer a hero's journey quest.
With you as the hero.
Markendipity® is a multidisciplinary method aiming to go beyond the surface of shapes and colors in the pursuit of finding meaning and purpose through Regenerative Marketing.
The tension
I believe we are not smarter than the clients we end up serving.
All brands we see around us are psychological reflections of the people behind them, so what we actually see are mirrors of people's minds and souls. Not all brands bring real value to their customers, though, so it's no wonder they don't always succeed. Trial and error are great and failure is welcome when designed around bringing knowledge and learning, whereas focusing on doing very well the wrong thing is the drawback of great concepts not seeing light. This happens due to misalignment between the market's context, customers' needs, and the people behind the brand's biases, uncertainties, and blind spots. On top of all this, mainstream benchmarks of righteousness pollute the conversation with the duality of right or wrong, either/or's and deflecting from the dialogue about values and purpose, instead of holding and unfolding polarity.
The focus
Bypasses the world's favorite, yet limited tool: logic.
It welcomes the unboxing of paradoxes while holding both poles.
It observes, tags, allows, accepts, integrates and synthesizes.
It may seem like a lot coming in one place, but with the right amount from each, making sense will pop up.
See the forest from the trees and gain a panoramic view.
This is not a psychotherapeutic method. It is a guiding-oriented program aiming to create a trusting and personal-nourishing space able to raise questions, identify and align values and imagination towards the most suited marketing and brand strategies for people who want to launch or develop their business ideas.
Cooking slowly to welcome you shortly.
The program will take up enrollments soon.
If you want to enroll, write me a message and we'll find out together if Markendipity has the answers you need.
raluca@utopicbrain.ro • + 40 728 886 742 • based in Eastern Europe, available globally
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