Bringing Serendipity in Marketing

BE SURPRISED

by the story you write yourself
every day.

Hello dear one,

Is today a good day to start your journey?

Picture your work enriched by the alignment between what you value and the choices you make for your brand and business ideas.

Just, what if? And how would that sound? How would that look?

Scary, impossible, or fun?

It's what I call Markendipity • the Creative Marketing Way to communicate yourself. It is a space of awareness where positive surprise (serendipity) changes the mathematical estimation.

This space welcomes people like you and me, informed in their choices by intentionality, free will, ownership, and accountability.

It's quite uncomfortable to wear yourself off until you witness standing in the way of your own growth. But getting there makes you willing to really let go, allowing agenda-free exploration and trusting you have your own back.

Trust me, it's just a choice away.
And mostly, trust yourself, you have it in you.
Because the reward for our work is not in what we get, but in what we become.

If you are curious enough to take this path, you won't be alone in this.

I promise.

All it takes is for you to stay with your courage.

Raluca

Purpose

More often than not you're flying without thinking about your wings.

You just do it because it feels right.
That's flow.

The birthplace of Markendipity.

The painting ("Singularity") belongs to Jack Vanzet

I believe only conscious people can build conscious brands.

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And conscious brands are the ones through which people do good, better.
They do so, by working on what they know best, on what makes them alive, on what matters, through helping others, paying it forward, bringing effective altruism into their business model, and tackling ethical business conundrums with openness, tapping into discomfort and coming out of it with actionable intentionality.

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For this, I offer a hero's journey quest.
With you as the hero.

Markendipity = the art of the unexpected, but precise brand growth

Markendipity® is a multidisciplinary method aiming to go beyond the surface of shapes and colors in the pursuit of finding meaning and purpose through Regenerative Marketing.

It supports entrepreneurs, founders, CEOs and owners of businesses and ideas to align their brands and Marketing strategy with their own inner equilibrium and flow. It was born from the depths of Marketing as the Science of Behavior and it morphed into a practice of in-depth brand auditing and shifting paradoxes into authentic communication.

The tension

Some brands put a lot of effort into selling what their clients don't want to buy.
I believe we are not smarter than the clients we end up serving.
All brands we see around us are psychological reflections of the people behind them, so what we actually see are mirrors of people's minds and souls. Not all brands bring real value to their customers, though, so it's no wonder they don't always succeed. Trial and error are great and failure is welcome when designed around bringing knowledge and learning, whereas focusing on doing very well the wrong thing is the drawback of great concepts not seeing light. This happens due to misalignment between the market's context, customers' needs, and the people behind the brand's biases, uncertainties, and blind spots. On top of all this, mainstream benchmarks of righteousness pollute the conversation with the duality of right or wrong, either/or's and deflecting from the dialogue about values and purpose, instead of holding and unfolding polarity.

The focus

Is on the person behind the brand.

On you.

And you only.

Because it's from within you that your brand is born.

The method

Crafts with a conscience.
Bypasses the world's favorite, yet limited tool: logic.

Sees the and where others see either, or.
It welcomes the unboxing of paradoxes while holding both poles.
It observes, tags, allows, accepts, integrates and synthesizes.

Markendipity is a space that brings together multidisciplinarity through Psychosynthesis Psychology, Phototherapeutic Coaching & Design principles intertwined with the Science of Serendipity, creativity tools conducive to intuition and focus, Marketing theory framework, and questions. The ones you will end up asking yourself.
It may seem like a lot coming in one place, but with the right amount from each, making sense will pop up.

Proved to be useful in

Brand audits, finding a professional voice, building all verticals of will (strong, good, skillful, free), rebranding, teamwork, decluttering business goals, market repositioning, envisioning a brand idea, employer branding, internal communication, personal development and alignment, repositioning of inner conflict.

Logistics

This is a bespoke program that will hold your reflections.

The work is designed around 1:1 sessions, but it can also accommodate more people.

We will have two-hour meetings once every two weeks and you will pursue your own work in between sessions.

The program can last from two to six months, depending on both your personal pace and the depths of the work we decide to do together.

The work is available online and offline.

The result

Pause, reflect, expand, focus.
See the forest from the trees and gain a panoramic view.

Find clarity and regain centeredness in how you communicate.

Own your narrative and all that you and your brand have to offer.

Build the right strategy to get you where you want to be.

How it works

Presence brings awareness.

Awareness builds disidentification from roles.

Disidentification from roles invites alignment.

Alignment drives the psyche toward flow.

Flow unleashes passion, desire and growth through contribution.

It's all about the brain, the heart, and the outer world making a click to light you up.

The value

Standing taller from a place of integrity.

The program admittance is application-based, as we need to be on the same page if we go through the process together. For this, we schedule a free 50 min discovery call.

The number of available seats is limited to 10 engagements a year, to maintain the quality of the process for everybody enrolled. The work is intense, powerful and the process develops through careful hands-on artisanal steps.

This is not a psychotherapeutic method. It is a guiding-oriented program aiming to create a trusting and personal-nourishing space able to raise questions, identify and align values and imagination towards the most suited marketing and brand strategies for people who want to launch or develop their business ideas.

Cooking slowly to welcome you shortly.

The program will take up enrollments soon.
If you want to enroll, write me a message and we'll find out together if Markendipity has the answers you need.

raluca@utopicbrain.ro • + 40 728 886 742 • based in Eastern Europe, available globally