Bringing Serendipity in Marketing

I AM SURPRISED

by the power of the story I write myself
every day.

Hello dear one,

Picture you welcome meaning in your Marketing activities and a great sense of alignment between what you value and the choices you make for your brand and business ideas.

How does that sound?

Scary, impossible, or fun?

It's what I call Markendipity™ • the Creative Marketing Method. It is a space of awareness where positive surprise (serendipity) changes the mathematical estimation.

This line of thought doesn't come in handy for everybody, I'm sure.

But it does speak volumes to those animated in their choices by free will, ownership and accountability.

If this is the case for you, then, most likely, you don't extract your sense of Self by the work you do alone and when in need of validation, you know to turn inwards for the answer.

Because you came to understand how to tame the kind of control by which you become responsible for what you get from the other.

It's never comfortable to wear yourself off until you stand in the way of your own growth.

At that point, you can't but let go and allow expansion.

If you're not there yet, you should know it's possible.

And if you're curious to go down that path, you won't be alone in this.

I promise.

All it takes is for you to stay with your courage.

Meanwhile, keep being your best wherever you are.

Raluca

Purpose

More often than not you're flying without thinking about your wings.

You just do it because it feels right.
That's flow.

The birthplace of Markendipity.

The wonderful painting (entitled "Singularity") belongs to Jack Vanzet

Markendipity = the art of the serendipitous brand growth

Markendipity® is a multidisciplinary method aiming to go beyond the surface of shapes and colors in the pursuit of finding meaning and purpose.

It supports entrepreneurs, founders, CEOs and owners of businesses and ideas to align their brands and Marketing strategy with their own inner equilibrium and flow. It was born from the depths of Marketing as the Science of Behavior and it morphed into a method of profound brand therapeutic audit and of shifting inner paradoxes into lightness and attunement, through communication.

The tension

All brands we see around us are psychological reflections of the people behind them, so what we actually see are mirrors of people's minds and souls. Not all brands bring real and genuine value to their customers, though, so it's no wonder they don't always succeed. Trial and error are great and failure is welcome when designed around bringing knowledge and learning, whereas focusing on doing very well the wrong thing is the drawback of great concepts not seeing light. This happens due to misalignment between the market's context, customers' needs, and the people behind the brand's biases, uncertainties, and blind spots. On top of all this, mainstream benchmarks of righteousness pollute the conversation with the duality of right or wrong and deflect from the dialogue about values and purpose.

The focus

Is on the person behind the brand.

On you.

And you only.

Because it's from within you that your brand is born.

The method

Bypasses logic.

Sees integration where others see dichotomy and fragmentation.

Markendipity is a space that brings together multidisciplinarity through Photographic coaching, Agile methodology, abstracting, Hogan Psychology instruments, Gestalt Psychology, Design Thinking, Psychosynthesis, the Science of Serendipity, creativity tools conducive to intuition and focus, Marketing theory framework, Stoic Philosophy and more than anything, the power of the right questions.

All in different proportions, depending on your uniqueness.

Proved to be useful in

Brand audits, personal alignment, finding the professional voice, rebranding, teamwork, decluttering business goals, market repositioning, envisioning of the brand idea, employer branding, and internal communication, personal development, and alignment of inner struggles.

Logistics

This is a bespoke program which will mirror your reflections.

The work is designed around 1:1 sessions, but it can also accommodate teamwork.

We will have 1hour weekly meetings and you will have to pursue your own work in between sessions.

The program can last from 1 to 4 months, depending on both your pace and the depths of the work we decide to do together.

The work is available online and offline.

The result

See the forest from the trees and gain a panoramic view.

Find clarity and regain focus.

Own your narrative and what your brand has to offer.

Build the right strategy to get you where you want to be.

How it works

Presence brings awareness.

Awareness builds disidentification.

Disidentification welcomes alignment.

Alignment drives the psyche towards flow.

Flow unleashes passion, desire, growth, contribution, and the version of ourselves and our ideas that the world has been waiting for.

It's all about the brain, the heart, and the outer world making a click to light you up.

The value

Knowing.

The program admittance is evaluation-based, as an alignment of values is mandatory.

For this, we schedule a free 30 min discovery call.

The number of spots available is limited to 3 engagements a month. The work is intense, powerful and the process develops through careful hands-on artisanal steps.

This is not a psychotherapeutic method. It is a guiding-oriented program aiming to create a trusting and personal-nourishing environment able to raise questions, identify and align values and imagination towards the most suited marketing and brand strategies for people who want to launch or develop their business ideas.

Shall we?

If yes, book a discovery call and see whether your question is one Markendipity can answer.

raluca@markendipity.com • + 40 728 886 742 • based in Eastern Europe, available globally