
Welcome!
I am Raluca Mihăilă, Creative Strategist
I am Raluca Mihăilă, Creative Strategist
I identify the unique differentiator in businesses aspiring to bring meaning through their ideas & product.
I immerse myself in your universe to articulate your most insightful ideas.
My hero tools: Creative Marketing Architecture, Phototherapy, the right questions.
I am based in Eastern Europe and am happy to share with you the parts of my world that could be of service to yours.
BELIEFs
I walk on the edges of various domains which I intertwine in an innovative way for both me and my clients.
Not everything is about control yet it helps boost creativity by channeling freedom and imagination.
I am a work in progress. So are you.
I seek the company of open-minded and soulful people.
Not everything is about control yet it helps boost creativity by channeling freedom and imagination.
I am a work in progress. So are you.
I seek the company of open-minded and soulful people.
PHILOSOPHY
Always wear a smile
Expect the best, prepare for the worst. Be prepared.
Try, fail, get up, learn and own what you just did, adjust, start over.
Fairness beats profit. Resources beat results.
A shake of hands is stronger than any contract.
Challenge patterns & clichés through borderless creativity
Expect the best, prepare for the worst. Be prepared.
Try, fail, get up, learn and own what you just did, adjust, start over.
Fairness beats profit. Resources beat results.
A shake of hands is stronger than any contract.
Challenge patterns & clichés through borderless creativity
PROFESSIONAL SKILLS AND TALENTS
Business Strategy
Integrative Marketing
Phototherapy & Coaching
Gestalt Psychotherapy
Dispute and Conflict Resolution
Behavioral Economics
Complex Loyalty Programs Developer
Employer branding savvy
Integrative Marketing
Phototherapy & Coaching
Gestalt Psychotherapy
Dispute and Conflict Resolution
Behavioral Economics
Complex Loyalty Programs Developer
Employer branding savvy
20 YEARS OF WORKING EXPERIENCE
IN DOMAINS WITH IMPACT ON ALL LEVELS OF OUR SOCIETY
Technology and IT, Retail, Fashion, Psychology and Psychotherapy, HR (or Human Potential, as I prefer to call it), Entertainment, Culture, Hotels and hospitality, Social services, Manufacturing, Online Commerce, Digital & VR development, Journalism, Civic services, Medical, Spa & leisure, Speakers Coach and Content Curator, Dual learning, Creative writing, Creative industries, Import & Distribution, Education, Social activism, Charity acts, Real Estate.
TOGETHER WITH
TEDxBucharest, Unchain Fintech Festival, Noaptea Albă a Filmului Românesc, Climate Change Summit, Ashoka, Carrefour, Billa Romania, Concordia Academia, Ana Hotels, Brand Minds, Teens in AI, Atasagon, Romania's Elite, Storyscapes (Government of Children, Tangible Utopias, Human Violins), RO Health, Romanian American Foundation and Andreea Roșca, Avenor College, eLiberare, CARIERE and HR Manager Magazines, Oradea Community Foundation, The Activity Dose, National Alliance of Rare Disease Romania and NORO Center, ISCOADA, Atasagon, Silvia Șerban, Ana Tower, depreHUB, Happy Minds, TEDxBrașov, Feed Your Mind, Disrupt HR, AITIS, HR Quality Services, Humans of Brașov, Edubuzz, KAI Group, OZB, La Strada Mall Concept, BHB and still counting.
YOU CAN SEE
I MANAGE AND OWN
- UTOPIC BRAIN - Marketing & Creative Boutique | since 2018
www.utopicbrain.com
I CREATE STORIES
- through images @ Raluca Mihaila Photography
- through words @ Raluca Mihaila Stories
- through civic movements @ I am not indifferent
I CONTRIBUTE(D) WITH BUSINESS STRATEGIES, MARKETING, ART WORK and CONTENT WRITING for
- various wonderful collaborators
I WAS MARKETING DIRECTOR for
- ANA HOTELS | 2017 - 2018
- ANA TOWER | 2017 - 2018
- CARREFOUR Group, Supermarkets division Romania | 2016 - 2017
- REWE Group; BILLA Romania | 2012 - 2016
AND SALES & DEVELOPMENT DIRECTOR in
- Various companies | 2004 - 2012
I INVESTED PRO BONO WORK AND OFFERED FINANCIAL SUPPORT to
Ashoka Romania, eLiberare, The Activity Dose, ISCOADA, RO Health, Oradea Community Foundation, Funky Citizens, TEDxBrașov, depreHUB, Happy Minds, EduBuzz, National Association for Rare Disease Romania, NORO Center, Pro Democracy Association, HR Quality Services (dual learning), AITIS.
AND FELT MOST NOURISHED WHILE MENTORING
for Teens in AI International Hackathon.
MY EDUCATION
PSYCHOLOGY, PSYCHOSYNTHESIS, LEADERSHIP & ORGANISATIONAL COACHING
Middlesex University of London & The Institute of Psychosynthesis, Master of Science, UK, 2021-2023
BEHAVIORAL ECONOMICS AND PSYCHOLOGY IN MARKETING
Mindworx Academy, UK, 2021
PHOTOTHERAPY COACHING
Points of You, Expert, 2021-2023
EXECUTIVE MBA
Maastricht School of Management (currently BISM), Netherlands and Romania, 2015-2017
MEDIATOR
Uzamint and Mediation Council, Romania, 2015
MANAGEMENT OF INTERNATIONAL PROJECTS
The Academy of Economic Studies, Master of Science, Romania, 2006-2008
ECONOMICS
The Academy of Economic Studies, Bachelor's Degree, Romania, 2002-2006
3 INTERNATIONAL SUMMER SCHOOLS, ECONOMICS
Split, Croatia | University of Economics Split | 2008
Prague , Czech Republic | Europeum Institute for European Policy | 2006
Vienna, Austria | Vienna University of Economics and Business | 2005
Prague , Czech Republic | Europeum Institute for European Policy | 2006
Vienna, Austria | Vienna University of Economics and Business | 2005
MEDIA, BOOKS, RESEARCH, SELF-EDUCATION
some of the MEDIA
I write essays and articles on Marketing, education, lifestyle and socio-economical matters.
They can be all read here
They can be all read here
2 PUBLICATIONS + 1 IN THE MAKING
Glasvand - 35 hours in the life of a grown-up girl
A humorous satire about the contemporary 30+ year old woman.
-> browse and buy the book
Mindful.less - the corporate mindset that dismisses affordable talents
Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.

-> buy book
Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former lovers who decided to challenge the world and established their own ten commandments based on morality. Ten years later, they get together and revisit their own decalogue through the lens of real life.
-> pre-order book
A humorous satire about the contemporary 30+ year old woman.

Mindful.less - the corporate mindset that dismisses affordable talents
Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.

-> buy book
Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former lovers who decided to challenge the world and established their own ten commandments based on morality. Ten years later, they get together and revisit their own decalogue through the lens of real life.
-> pre-order book
4 PUBLISHED ACADEMIC PAPERS on
Mindful.less. Why do companies dismiss affordable talents, JISOM | 2018 -> read full paper
Introverts' specificities within professional working environments, JISOM | 2016 -> read full paper
Economics of crisis & crisis of Economics, JISOM | 2012 -> read full paper
Pressure groups, interest groups & Lobby strategies, JISOM | 2011 -> read full paper
Introverts' specificities within professional working environments, JISOM | 2016 -> read full paper
Economics of crisis & crisis of Economics, JISOM | 2012 -> read full paper
Pressure groups, interest groups & Lobby strategies, JISOM | 2011 -> read full paper
I WORK AT THE INTERSECTION OF VARIOUS DOMAINS
and constantly discover.
Behavioral Economics & Psychology in Marketing (Mindworx Academy), Gestalt Psychotherapy, Phototherapy & Coaching through photography, Customer Relationships, Filmmaking, Acting and Writing (Masterclass), Lean Six Sigma - Green Belt Certified, VUCA - leading contexts of Volatility, Uncertainty, Complexity, Ambiguity, Effectuation, Emergenetics - Hogan (understanding human typologies), Compliance and Competition Law, Emotional Intelligence, Strategic Planning, Face reading, Screenplay Techniques.
Other very cool educational programs are on the way.
Behavioral Economics & Psychology in Marketing (Mindworx Academy), Gestalt Psychotherapy, Phototherapy & Coaching through photography, Customer Relationships, Filmmaking, Acting and Writing (Masterclass), Lean Six Sigma - Green Belt Certified, VUCA - leading contexts of Volatility, Uncertainty, Complexity, Ambiguity, Effectuation, Emergenetics - Hogan (understanding human typologies), Compliance and Competition Law, Emotional Intelligence, Strategic Planning, Face reading, Screenplay Techniques.
Other very cool educational programs are on the way.
IF WE SHARE VALUES AND MEANING,
maybe we could also create something together.
design[at]utopicbrain.ro | +40.728.UTO.PIC | www.ralucamihaila.com
design[at]utopicbrain.ro | +40.728.UTO.PIC | www.ralucamihaila.com