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Welcome!

I am Raluca Mihăilă, Business Strategist

I use multidisciplinarity to spot the creative differentiator in ideas & products
worthy of a future of meaning in order for good businesses to stop losing clients.


Literally, I unbox your universe to creatively serve your spark.
My hero tools: Creative Marketing Architecture, Phototherapy, the right questions.

I am based in Eastern Europe and am happy to share with you the parts of my world that could be of service to yours.


BELIEFs

I walk on the edges of various domains which I manage to intertwine in an innovative way for both me and my clients.
I like planning, I reject plans.
It's not everything about control, although it helps the boost of creativity through the restriction of freedoms.
I am a work in progress going up. And so are you.
I seek the vicinity of open minded and open souled people.

PHILOSOPHY

Always wear a smile
Expect the best, prepare for the worst. Be prepared.
Try, fail, get up, learn and own what you just did, adjust, start over.
Fairness beats profit. Resources beat results.
A shake of hands is stronger than any contract.
Challenge patterns & clichés through borderless creativity

PROFESSIONAL SKILLS AND TALENTS

Business Strategy
Integrative Marketing
Phototherapy & Coaching
Gestalt Psychotherapy
Dispute and Conflict Resolution
Behavioral Economics
Complex Loyalty Programs Developer
Employer branding savvy

20 YEARS OF WORKING EXPERIENCE

IN DOMAINS WITH IMPACT ON ALL LEVELS OF OUR SOCIETY

Technology and IT, Retail, Fashion, Psychology and Psychotherapy, HR (or Human Potential, as I prefer to call it), Entertainment, Culture, Hotels and hospitality, Social services, Manufacturing, Online Commerce, Digital & VR development, Journalism, Civic services, Medical, Spa & leisure, Speakers Coach and Content Curator, Dual learning, Creative writing, Creative industries, Import & Distribution, Education, Social activism, Charity acts, Real Estate.

TOGETHER WITH

TEDxBucharest, Ashoka, Carrefour, Billa Romania, Concordia Academia, Ana Hotels, Brand Minds, Teens in AI, Atasagon, Romania's Elite, Storyscapes (Government of Children, Tangible Utopias, Human Violins), RO Health, Romanian American Foundation and Andreea Roșca, Avenor College, eLiberare, CARIERE and HR Manager Magazines, Oradea Community Foundation, The Activity Dose, National Alliance of Rare Disease Romania and NORO Center, ISCOADA, Atasagon, Silvia Șerban, Ana Tower, depreHUB, Happy Minds, TEDxBrașov, Feed Your Mind, Disrupt HR, AITIS, HR Quality Services, Humans of Brașov, Edubuzz, KAI Group, OZB, La Strada Mall Concept, BHB and still counting.

YOU CAN SEE

my portfolio here.

I BELIEVE IN THE POWER OF


The Creative Business Method by which serendipity enriches the classical Marketing work.
To be launched in 2022.


I MANAGE AND PROUDLY OWN

  • UTOPIC BRAIN - Marketing & Creative Boutique | since 2018
Shape ideas through advertising, branding, marketing strategies, creative writing & many more
www.utopicbrain.com

I CREATE STORIES

I CONTRIBUTE(D) WITH BUSINESS STRATEGIES, MARKETING, ART WORK and CONTENT WRITING for

  • various wonderful collaborators
TEDxBucharest, Ashoka Romania, Atasagon - Detox and Wellbeing, Cariere & HR Manager, Business of Purpose, Medium, Brand Minds, Romania's Elite, TEDxBrasov, NuSuntIndiferent, depreHUB, Concordia Academia, Humans of Brasov, Feed Your Mind, Disrupt HR, OZB

I WAS MARKETING DIRECTOR for

  • ANA HOTELS | 2017 - 2018
Run the Marketing, PR & Communication for luxury hospitality, SPA & wellness activities from: Bucharest (Athenée Palace Hilton 5*, Crowne Plaza 4*), Poiana Brasov (Sport 4*, Bradul 4*, Poiana 3*), Eforie Nord (Europa 4*) | www.anahotels.ro

  • ANA TOWER | 2017 - 2018
Run the Marketing, PR & Communication for ambitious real estate and lifestyle project in the most developed part of Bucharest | www.anatower.ro

  • CARREFOUR Group, Supermarkets division Romania | 2016 - 2017
Build a new supermarkets strategy, manage the marketing activities for the +250 local stores in small, medium and large formats, coordinate the national Loyalty program and the rebranding from Billa to Carrefour | www.carrefour.com | www.carrefour.ro

  • REWE Group; BILLA Romania | 2012 - 2016
Market the 86 local stores, run the national loyalty program, manage the PR and 360° communication of the company. I optimized processes, launched the best and most awarded loyalty program in the market, built tactical programs, launched and promoted a local private label, provided support and consultancy to the Board | www.billa.at | www.rewe-group.com

AND SALES & DEVELOPMENT DIRECTOR in

  • Various companies | 2004 - 2012
From managerial positions in Sales and Business development, I coordinated New buying, deployment through retailers of all formats and online sales of over 4.400 SKUs of more than 26 suppliers from USA, EU, India, China & Romania. I also managed the Sales & Marketing for a naturist products store and online platform. Some of my clients were: www.mega-image.ro, www.carrefour.ro, www.kaufland.ro, www.bricostore.ro, www.obi.de, www.hornbach.ro, www.metro.ro, www.penny.ro, www.auchan.ro, www.selgros.ro, www.praktiker.ro.

I INVESTED PRO BONO WORK AND OFFERED FINANCIAL SUPPORT to

Ashoka Romania, eLiberare, The Activity Dose, ISCOADA, RO Health, Oradea Community Foundation, Funky Citizens, TEDxBrașov, depreHUB, Happy Minds, EduBuzz, National Association for Rare Disease Romania, NORO Center, Pro Democracy Association, HR Quality Services (dual learning), AITIS.

AND HAD THE TIME OF MY LIFE WHILE MENTORING

for Teens in AI International Hackathon.

MY EDUCATION

PSYCHOLOGY, PSYCHOSYNTHESIS, LEADERSHIP & ORGANISATIONAL COACHING

Middlesex University of London & The Institute of Psychosynthesis, Master of Science, UK, 2021-2023

BEHAVIORAL ECONOMICS AND PSYCHOLOGY IN MARKETING

Mindworx Academy, UK, 2021

PHOTOTHERAPY COACHING

Points of You, Expert, 2021-2022

EXECUTIVE MBA

Maastricht School of Management (currently BISM), Netherlands and Romania, 2015-2017

MEDIATOR

Uzamint and Mediation Council, Romania, 2015

MANAGEMENT OF INTERNATIONAL PROJECTS

The Academy of Economic Studies, Master of Science, Romania, 2006-2008

ECONOMICS

The Academy of Economic Studies, Bachelor's Degree, Romania, 2002-2006

3 INTERNATIONAL SUMMER SCHOOLS, ECONOMICS

Split, Croatia | University of Economics Split | 2008
Prague , Czech Republic | Europeum Institute for European Policy | 2006
Vienna, Austria | Vienna University of Economics and Business | 2005

MEDIA, BOOKS, RESEARCH, SELF-EDUCATION

some of the MEDIA

I write essays and articles on Marketing, education, lifestyle and socio-economical matters. 
They can be all read here

2 PUBLICATIONS + 1 IN THE MAKING

Glasvand - 35 hours in the life of a grown-up girl
A humorous satire about the contemporary 30+ year old woman.
 
-> browse and buy the book

Mindful.less - the corporate mindset that dismisses affordable talents
Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.








-> buy book


Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former lovers who decided to challenge the world and established their own ten commandments based on morality. Ten years later, they get together and revisit their own decalogue through the lens of real life.
  -> pre-order book

4 PUBLISHED ACADEMIC PAPERS on

Mindful.less. Why do companies dismiss affordable talents, JISOM | 2018 -> read full paper
Introverts' specificities within professional working environments, JISOM | 2016 -> read full paper
Economics of crisis & crisis of Economics, JISOM | 2012 -> read full paper
Pressure groups, interest groups & Lobby strategies, JISOM | 2011 -> read full paper

I WORK AT THE INTERSECTION OF VARIOUS DOMAINS

and constantly learn about life and the people in it.

Behavioral Economics & Psychology in Marketing (Mindworx Academy), Gestalt Psychotherapy, Phototherapy & Coaching through photography, Customer Relationships, Filmmaking, Acting and Writing (Masterclass), Lean Six Sigma - Green Belt Certified, VUCA - leading contexts of Volatility, Uncertainty, Complexity, Ambiguity, Effectuation, Emergenetics - Hogan (understanding human typologies), Compliance and Competition Law, Emotional Intelligence, Strategic Planning, Face reading, Screenplay Techniques.

And other very cool educational programs on the way.

AS YOU KNOW ME NOW,

if we share the same values and insights about meaningful work, it would be nice for us to meet, as alignment is a catalyzer for outbreaking great creativity. I am reachable at
design[at]utopicbrain.ro | +40.728.UTO.PIC | www.ralucamihaila.com
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