I walk on the edges of various domains which I manage to intertwine in an innovative way for both me and my clients.
I like planning, I reject plans.
It's not everything about control, although it helps the boost of creativity through the restriction of freedoms.
I am a work in progress going up. And so are you.
I seek the vicinity of open minded and open souled people.

Always wear a smile
Expect the best, prepare for the worst. Be prepared.
Try, fail, get up, learn and own what you just did, adjust, start over.
Fairness beats profit. Resources beat results.
A shake of hands is stronger than any contract.
Challenge patterns & clichés through borderless creativity

Business Strategy
Integrative Marketing
Phototherapy & Coaching
Gestalt Psychotherapy
Dispute and Conflict Resolution
Behavioral Economics
Complex Loyalty Programs Developer
Employer branding savvy

Technology and IT, Retail, Fashion, Psychology and Psychotherapy, HR (or Human Potential, as I prefer to call it), Entertainment, Culture, Hotels and hospitality, Social services, Manufacturing, Online Commerce, Digital & VR development, Journalism, Civic services, Medical, Spa & leisure, Speakers Coach and Content Curator, Dual learning, Creative writing, Creative industries, Import & Distribution, Education, Social activism, Charity acts, Real Estate.

TEDxBucharest, Ashoka, Carrefour, Billa Romania, Concordia Academia, Ana Hotels, Brand Minds, Teens in AI, Atasagon, Romania's Elite, Storyscapes (Government of Children, Tangible Utopias, Human Violins), RO Health, Romanian American Foundation and Andreea Roșca, Avenor College, eLiberare, CARIERE and HR Manager Magazines, Oradea Community Foundation, The Activity Dose, National Alliance of Rare Disease Romania and NORO Center, ISCOADA, Atasagon, Silvia Șerban, Ana Tower, depreHUB, Happy Minds, TEDxBrașov, Feed Your Mind, Disrupt HR, AITIS, HR Quality Services, Humans of Brașov, Edubuzz, KAI Group, OZB, La Strada Mall Concept, BHB and still counting.

• UTOPIC BRAIN - Marketing & Creative Boutique | since 2018

Shape ideas through advertising, branding, marketing strategies, creative writing & many more
www.utopicbrain.com

• various wonderful collaborators

TEDxBucharest, Ashoka Romania, Atasagon - Detox and Wellbeing, Cariere & HR Manager, Business of Purpose, Medium, Brand Minds, Romania's Elite, TEDxBrasov, NuSuntIndiferent, depreHUB, Concordia Academia, Humans of Brasov, Feed Your Mind, Disrupt HR, OZB

• ANA HOTELS | 2017 - 2018

Run the Marketing, PR & Communication for luxury hospitality, SPA & wellness activities from: Bucharest (Athenée Palace Hilton 5*, Crowne Plaza 4*), Poiana Brasov (Sport 4*, Bradul 4*, Poiana 3*), Eforie Nord (Europa 4*) | www.anahotels.ro

• ANA TOWER | 2017 - 2018

Run the Marketing, PR & Communication for ambitious real estate and lifestyle project in the most developed part of Bucharest | www.anatower.ro

• CARREFOUR Group, Supermarkets division Romania | 2016 - 2017

Build a new supermarkets strategy, manage the marketing activities for the +250 local stores in small, medium and large formats, coordinate the national Loyalty program and the rebranding from Billa to Carrefour | www.carrefour.com | www.carrefour.ro

• REWE Group; BILLA Romania | 2012 - 2016

Market the 86 local stores, run the national loyalty program, manage the PR and 360° communication of the company. I optimized processes, launched the best and most awarded loyalty program in the market, built tactical programs, launched and promoted a local private label, provided support and consultancy to the Board | www.billa.at | www.rewe-group.com

• Various companies | 2004 - 2012

From managerial positions in Sales and Business development, I coordinated New buying, deployment through retailers of all formats and online sales of over 4.400 SKUs of more than 26 suppliers from USA, EU, India, China & Romania. I also managed the Sales & Marketing for a naturist products store and online platform. Some of my clients were: www.mega-image.ro, www.carrefour.ro, www.kaufland.ro, www.bricostore.ro, www.obi.de, www.hornbach.ro, www.metro.ro, www.penny.ro, www.auchan.ro, www.selgros.ro, www.praktiker.ro.

Ashoka Romania, eLiberare, The Activity Dose, ISCOADA, RO Health, Oradea Community Foundation, Funky Citizens, TEDxBrașov, depreHUB, Happy Minds, EduBuzz, National Association for Rare Disease Romania, NORO Center, Pro Democracy Association, HR Quality Services (dual learning), AITIS.

for Teens in AI International Hackathon.

Middlesex University of London & The Institute of Psychosynthesis, Master of Science, UK, 2021-2023

Mindworx Academy, UK, 2021

Points of You, Expert, 2021-2022

Maastricht School of Management (currently BISM), Netherlands and Romania, 2015-2017

Uzamint and Mediation Council, Romania, 2015

The Academy of Economic Studies, Master of Science, Romania, 2006-2008

The Academy of Economic Studies, Bachelor's Degree, Romania, 2002-2006

Split, Croatia | University of Economics Split | 2008
Prague , Czech Republic | Europeum Institute for European Policy | 2006
Vienna, Austria | Vienna University of Economics and Business | 2005

Glasvand - 35 hours in the life of a grown-up girl
A humorous satire about the contemporary 30+ year old woman.
  -> browse and buy the book

Mindful.less - the corporate mindset that dismisses affordable talents
Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.








-> buy book


Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former lovers who decided to challenge the world and established their own ten commandments based on morality. Ten years later, they get together and revisit their own decalogue through the lens of real life.
  -> pre-order book

Mindful.less. Why do companies dismiss affordable talents, JISOM | 2018 -> read full paper
Introverts' specificities within professional working environments, JISOM | 2016 -> read full paper
Economics of crisis & crisis of Economics, JISOM | 2012 -> read full paper
Pressure groups, interest groups & Lobby strategies, JISOM | 2011 -> read full paper

and constantly learn about life and the people in it.

Behavioral Economics & Psychology in Marketing (Mindworx Academy), Gestalt Psychotherapy, Phototherapy & Coaching through photography, Customer Relationships, Filmmaking, Acting and Writing (Masterclass), Lean Six Sigma - Green Belt Certified, VUCA - leading contexts of Volatility, Uncertainty, Complexity, Ambiguity, Effectuation, Emergenetics - Hogan (understanding human typologies), Compliance and Competition Law, Emotional Intelligence, Strategic Planning, Face reading, Screenplay Techniques.

And other very cool educational programs on the way.

if we share the same values and insights about meaningful work, it would be nice for us to meet, as alignment is a catalyzer for outbreaking great creativity. I am reachable at
design[at]utopicbrain.ro | +40.728.UTO.PIC | www.ralucamihaila.com