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RALUCA MIHĂILĂ

360° Marketing strategist, Photographer, Writer

PHILOSOPHY

Always wear a smile
Expect the best, prepare for the worst
Try, fail, get up, learn, adjust, start over
Fairness beats profit. Resources beat results
A shake of hands is stronger than any contract
Challenge patterns & clichés through borderless creativity

PROFESSIONAL SKILLS

360° Marketing
Complex Loyalty Programs strategist
Managerial and Organizational Knowledge
Dispute and Conflict Resolution
Employer branding
Negotiation, Purchase, Sales

+ 16 YEARS OF WORKING EXPERIENCE

MANAGING OWNER

  • UTOPIC BRAIN - Marketing & Creative Boutique | since 2018
Shape ideas through advertising, branding, marketing strategies, creative writing & many more
www.utopicbrain.com

  • RALUCA MIHAILA PHOTOGRAPHY
Storytelling through images
www.ralucamihaila.com


  • RALUCA MIHAILA STORIES
Stories. And more.
www.ralucamihailastories.blogspot.com

CONTRIBUTOR

  • HR MANAGER - content and debates on contemporary HR topics
  • CARIERE – editorial materials on leadership, employer branding, organisational culture
  • OZB - lifestyle, society and culture magazine

MARKETING DIRECTOR

  • ANA HOTELS | 2017 - 2018
Run the Marketing, PR & Communication for luxury hospitality, SPA & wellness activities from: Bucharest (Athenée Palace Hilton 5*, Crowne Plaza 4*), Poiana Brasov (Sport 4*, Bradul 4*, Poiana 3*), Eforie Nord (Europa 4*) | www.anahotels.ro

  • ANA TOWER | 2017 - 2018
Run the Marketing, PR & Communication for ambitious real estate and lifestyle project in the most developed part of Bucharest | www.anatower.ro

  • CARREFOUR Group, Supermarkets division Romania | 2016 - 2017
Build a new supermarkets strategy, manage the marketing activities for the +250 local stores in small, medium and large formats, coordinate the national Loyalty program and the rebranding from Billa to Carrefour | www.carrefour.com | www.carrefour.ro

  • REWE Group; BILLA Romania | 2012 - 2016
Market the 86 local stores, run the national loyalty program, manage the PR and 360° communication of the company. I optimized processes, launched the best and most awarded loyalty program in the market, built tactical programs, launched and promoted a local private label, provided support and consultancy to the Board | www.billa.at | www.rewe-group.com

SALES & DEVELOPMENT DIRECTOR

  • Various companies | 2004 - 2012
From managerial positions in Sales and Business development, I coordinated New buying, deployment through retailers of all formats and online sales of over 4.400 SKUs of more than 26 suppliers from USA, EU, India, China & Romania. I also managed the Sales & Marketing for a naturist products store and online platform. Some of my clients were: www.mega-image.ro, www.carrefour.ro, www.kaufland.ro, www.bricostore.ro, www.obi.de, www.hornbach.ro, www.metro.ro, www.penny.ro, www.auchan.ro, www.selgros.ro, www.praktiker.ro.

EDUCATION

EXECUTIVE MBA

Maastricht School of Management | www.msmsromania.org
2015-2017

MEDIATOR

Settler of conflicts through mutual settlement | ADR (Alternative Dispute Resolution) is a new approach of managing disputes and conflicting situations between people, companies, countries outside the court of law and based on mutual settlement. It addresses basic principles of human needs, interests, desires, negotiation techniques and communication skills. | www.mediere-uzamint.ro
Uzamint | 2015

MASTER OF SCIENCE, PROJECT MANAGEMENT

The Academy of Economic Studies | www.ase.ro
2006-2008

BACHELOR, ECONOMICS

The Academy of Economic Studies | www.ase.ro
2002-2006

3 INTERNATIONAL SUMMER SCHOOLS, ECONOMICS

Split, Croatia | European regional policies. Funding opportunities for pre-accession countries - case studies and workshops | www.unist.hr
University of Economics Split | 2008

Prague , Czech Republic | Transatlantic Relations from the Perspective of Central Europe | www.europeum.org
Europeum Institute for European Policy
2006

Vienna, Austria | Finance, Accounting & Organizational Change seen through the lense of TQM (Total Quality Management) | www.wu.ac.at
Vienna University of Economics and Business | 2005

ALTERNATIVE EDUCATION & RESEARCH

4 PUBLICATIONS

French door - 34 hours of a mature child's life
A humorous satire about the contemporary 30+ year old woman.
 
-> buy book

Lactic Acidosis - The sanity ode

A distopia that tries to dwell into the mechanisms of humans aiming to become emotionless for the purpose of avoiding suffering.
-> read full story


Mindful.less - the corporate mindset that dismisses affordable talents

Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.








-> buy book


Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former best friends from school, who decided to challenge the religion and established their own ten commandments based on morality. Thirty years later, they get together and revisit their own decalogue through the lens of real life.
  -> buy book

4 PUBLISHED ACADEMIC PAPERS on

Mindful.less. Why do companies dismiss affordable talents
The paper addresses the limits of the current talent management systems and how to overcome them.
JISOM | 2018
-> read full paper

Introverts' specificities within professional working environments
The paper addresses the need to understand and allow exist the fundamental human differences between introverts and extroverts for the sole purpose of us all bringing our best into the world.
JISOM | 2016
-> read full paper

Economics of crisis & crisis of Economics
The paper brings on the table the concept of economic irrationality together with the lack of regulation and a pressure groups scenario, all of the three being the perfect recipe for a crisis.
JISOM | 2012
-> read full paper

Pressure groups, interest groups & Lobby strategies
Along my essay, by taking a close look the the policy makers and the policy takers, I address the idea that within a democracy people do not obtain what they do not ask for.
JISOM | 2011
-> read full paper

FILMMAKING & ACTING - 4 Online Masterclasses in Filmmaking (Martin Scorsese, Jodie Foster) and Acting (Samuel. L.Jackson and Hellen Mirren).

WRITING - 4 Masterclasses in Writing (James Paterson, Malcolm Gladwell), Creative Writing (Margaret Atwood) and Dramatic Writing (David Mamet). Online courses.

LEAN Six Sigma - Green Belt. Optimizing processes through eliminating errors and reducing variations

VUCA - leading contexts of Volatility, Uncertainty, Complexity, Ambiguity.

EFFECTUATION - think, act and behave within an entrepreneurial mindset

EMERGENETICS, HOGAN - understanding human typologies

COMPLIANCE ON COMPETITION LAW - understanding the legal European and Romanian legal frames of antitrust principles

EMOTIONAL INTELLIGENCE - learning the deep communication skills and identifying the blind spots of human connections

STRATEGIC PLANNING CHALLENGE - learn how to predict, estimate, plan, adjust and deploy

ECONOMICS THROUGH A MACROFYING GLASS - macroeconomy for the XXIst century with Prof. Dr. Lajos Bokros

FACE READING - matching physiognomies with personalities & behavior

SCREENPLAY TECHNIQUES- make a screenplay out of a good story

CAMBRIDGE- certificates in both business & general English

VOLUNTEERING (NGO affiliated with Pro Democracy, InfoCons)

CONTACT

design@utopicbrain.ro
+40.728.UTO.PIC
www.utopicbrain.com
www.ralucamihaila.com
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