Welcome!
I am Raluca Mihăilă, Markedipity Architect • Strategist • Writer • Photographer
I am Raluca Mihăilă, Markedipity Architect • Strategist • Writer • Photographer
I use multidisciplinary thinking to spot the creative differentiator in ideas & products
worthy of a future of meaning in order for good businesses to stop losing clients.
I am based in Bucharest, Romania.
Now, I believe you're here to know how I can serve your best interest, so first of all, I will let you know things
about me and my world to understand why you might want to choose me as a trusted partner.
Shall we begin?
BELIEFs
I walk on the edges of various domains which I manage to intertwine in an innovative way even for me.
I like planning, I reject plans.
It's not everything about control, although it helps the boost of creativity through the restriction of freedoms.
I am a work in progress going up.
I seek the vicinity of open minded and open souled people.
I like planning, I reject plans.
It's not everything about control, although it helps the boost of creativity through the restriction of freedoms.
I am a work in progress going up.
I seek the vicinity of open minded and open souled people.
PHILOSOPHY
Always wear a smile
Expect the best, prepare for the worst. Be prepared.
Try, fail, get up, learn and own what you just did, adjust, start over.
Fairness beats profit. Resources beat results.
A shake of hands is stronger than any contract.
Challenge patterns & clichés through borderless creativity
Expect the best, prepare for the worst. Be prepared.
Try, fail, get up, learn and own what you just did, adjust, start over.
Fairness beats profit. Resources beat results.
A shake of hands is stronger than any contract.
Challenge patterns & clichés through borderless creativity
PROFESSIONAL SKILLS
360° Marketing
Behavioral Economics
Complex Loyalty Programs strategist
Managerial and Organizational Knowledge
Dispute and Conflict Resolution
Employer branding
Negotiation, Purchase, Sales
Behavioral Economics
Complex Loyalty Programs strategist
Managerial and Organizational Knowledge
Dispute and Conflict Resolution
Employer branding
Negotiation, Purchase, Sales
+ 19 YEARS OF WORKING EXPERIENCE
IN DOMAINS WITH IMPACT ON ALL LEVELS OF OUR SOCIETY
Retail, Fashion, Psychology and Psychotherapy, HR (or Human Potential, as I prefer to call it), Entertainment, Culture, Hotels and hospitality, Social services, Manufacturing, Online Commerce, Digital & VR development, Journalism, Civic services, Medical, Spa & leisure, Speakers Coach and Content Curator, Dual learning, Creative writing, Creative industries, Import & Distribution, Education, Social activism, Charity acts, Real Estate, Technology & IT.
TOGETHER WITH
TEDxBucharest, Ashoka, Carrefour, Billa Romania, Concordia Academia, Ana Hotels, Brand Minds, Teens in AI, Romania's Elite, RO Health, Romanian American Foundation and Andreea Roșca, Avenor College, eLiberare, CARIERE and HR Manager Magazines, Oradea Community Foundation, The Activity Dose, National Alliance of Rare Disease Romania and NORO Center, ISCOADA, Atasagon, Silvia Șerban, Ana Tower, depreHUB, Happy Minds, Government of Children, Tangible Utopias, TEDxBrașov, Feed Your Mind, Disrupt HR, AITIS, HR Quality Services, Humans of Brașov, Edubuzz, KAI Group, OZB, La Strada Mall Concept, BHB and still counting.
YOU CAN SEE
I MANAGE AND PROUDLY OWN
- UTOPIC BRAIN - Marketing & Creative Boutique | since 2018
www.utopicbrain.com
- RALUCA MIHAILA PHOTOGRAPHY
www.ralucamihaila.com
- RALUCA MIHAILA STORIES
www.ralucamihailastories.blogspot.com
I CONTRIBUTE(D) WITH MARKETING STRATEGIES, ART WORK and CONTENT WRITING for
- CARIERE and HR Manager | Advise on the strategic Marketing, PR & Communication plans,content and debates on contemporary HR, leadership, employer branding and organisational culture topics| www.revistacariere.ro,www.hrmanageronline.ro
- Business of Purpose | Member |https://www.businessofpurpose.com/
- Medium - Contributing Writer |https://ralucamihaila.medium.com/
- Brand Minds - Contributing Writer |https://brandminds.live
- TEDx Bucharest - Content and speakers curator | www.tedxbucharest.ro
- Romania's Elite - write about great minds and souls of romanians worldwide | https://elitaromaniei.ro/
- Ashoka Romania - strategic support for a social project finding solutions in caring for people in suffering from rare diseases and for local communities | http://ashoka-cee.org/romania/
- NuSuntIndiferent - concept of a civic manifesto to encourage meaningful behaviour within democratic societies|https://www.nusuntindiferent.ro/
- TEDxBrasov - event marketing and communication
- depreHUB - marketing and sales strategy for the first anti-depression hub from Romania | https://deprehub.ro/
- Concordia Humanitarian Organization - marketing consultancy services for trainings in social entrepreneurship through Concordia Academia | https://www.concordia.org.ro/acasa/
- Humans of Brasov - visual design & ambassador of an event encouraging the (in)visible community of Brașov
- Feed Your Mind - on authenticity and civicism
- Disrupt HR - becoming aware of societal taboos | https://disrupthr.co/city/bucharest/
- OZB - lifestyle, society and culture magazine | www.ozb.ro
I WAS MARKETING DIRECTOR for
- ANA HOTELS | 2017 - 2018
- ANA TOWER | 2017 - 2018
- CARREFOUR Group, Supermarkets division Romania | 2016 - 2017
- REWE Group; BILLA Romania | 2012 - 2016
AND SALES & DEVELOPMENT DIRECTOR in
- Various companies | 2004 - 2012
I INVESTED PRO BONO WORK AND OFFERED FINANCIAL SUPPORT to
Ashoka Romania, eLiberare, The Activity Dose, ISCOADA, RO Health, Oradea Community Foundation, Funky Citizens, TEDxBrașov, depreHUB, Happy Minds, EduBuzz, National Association for Rare Disease Romania, NORO Center, Pro Democracy Association, HR Quality Services (dual learning), AITIS.
AND HAD THE TIME OF MY LIFE WHILE MENTORING
for Teens in AI International Hackathon.
MY EDUCATION
EXECUTIVE MBA
Maastricht School of Management | www.msmsromania.org
2015-2017
2015-2017
MEDIATOR
Settler of conflicts through mutual settlement | ADR (Alternative Dispute Resolution) is a new approach of managing disputes and conflicting situations between people, companies, countries outside the court of law and based on mutual settlement. It addresses basic principles of human needs, interests, desires, negotiation techniques and communication skills. | www.mediere-uzamint.ro
Uzamint | 2015
Uzamint | 2015
MASTER OF SCIENCE, PROJECT MANAGEMENT
The Academy of Economic Studies | www.ase.ro
2006-2008
2006-2008
BACHELOR, ECONOMICS
The Academy of Economic Studies | www.ase.ro
2002-2006
2002-2006
3 INTERNATIONAL SUMMER SCHOOLS, ECONOMICS
Split, Croatia | European regional policies. Funding opportunities for pre-accession countries - case studies and workshops | www.unist.hr
University of Economics Split | 2008
Prague , Czech Republic | Transatlantic Relations from the Perspective of Central Europe | www.europeum.org
Europeum Institute for European Policy
2006
Vienna, Austria | Finance, Accounting & Organizational Change seen through the lense of TQM (Total Quality Management) | www.wu.ac.at
Vienna University of Economics and Business | 2005
University of Economics Split | 2008
Prague , Czech Republic | Transatlantic Relations from the Perspective of Central Europe | www.europeum.org
Europeum Institute for European Policy
2006
Vienna, Austria | Finance, Accounting & Organizational Change seen through the lense of TQM (Total Quality Management) | www.wu.ac.at
Vienna University of Economics and Business | 2005
MEDIA, BOOKS, RESEARCH, SELF-EDUCATION
some of the MEDIA
I am / was a contributor writing for publications like Romania's Elite • Cariere • HR Manager • Medium • Brand Minds and I contributed to materials for Metropotam, Business Review, BIZ magazine and many more.
I write essays and articles on Marketing, education, lifestyle and socio-economical matters.
They can be all read here
I write essays and articles on Marketing, education, lifestyle and socio-economical matters.
They can be all read here
4 PUBLICATIONS
Glasvand - 35 hours in the life of a grown-up girl
A humorous satire about the contemporary 30+ year old woman.
-> browse and buy the book
Lactic Acidosis - The sanity ode
A distopia that tries to dwell into the mechanisms of humans aiming to become emotionless for the purpose of avoiding suffering.
-> read full story
Mindful.less - the corporate mindset that dismisses affordable talents
Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.
-> buy book
Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former best friends from school, who decided to challenge the religion and established their own ten commandments based on morality. Thirty years later, they get together and revisit their own decalogue through the lens of real life.
-> buy book
A humorous satire about the contemporary 30+ year old woman.
-> browse and buy the bookLactic Acidosis - The sanity ode
A distopia that tries to dwell into the mechanisms of humans aiming to become emotionless for the purpose of avoiding suffering.
-> read full storyMindful.less - the corporate mindset that dismisses affordable talents
Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.
-> buy book
Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former best friends from school, who decided to challenge the religion and established their own ten commandments based on morality. Thirty years later, they get together and revisit their own decalogue through the lens of real life.
-> buy book 4 PUBLISHED ACADEMIC PAPERS on
Mindful.less. Why do companies dismiss affordable talents
The paper addresses the limits of the current talent management systems and how to overcome them.
JISOM | 2018
-> read full paper
Introverts' specificities within professional working environments
The paper addresses the need to understand and allow exist the fundamental human differences between introverts and extroverts for the sole purpose of us all bringing our best into the world.
JISOM | 2016
-> read full paper
Economics of crisis & crisis of Economics
The paper brings on the table the concept of economic irrationality together with the lack of regulation and a pressure groups scenario, all of the three being the perfect recipe for a crisis.
JISOM | 2012
-> read full paper
Pressure groups, interest groups & Lobby strategies
Along my essay, by taking a close look the the policy makers and the policy takers, I address the idea that within a democracy people do not obtain what they do not ask for.
JISOM | 2011
-> read full paper
The paper addresses the limits of the current talent management systems and how to overcome them.
JISOM | 2018
-> read full paper
Introverts' specificities within professional working environments
The paper addresses the need to understand and allow exist the fundamental human differences between introverts and extroverts for the sole purpose of us all bringing our best into the world.
JISOM | 2016
-> read full paper
Economics of crisis & crisis of Economics
The paper brings on the table the concept of economic irrationality together with the lack of regulation and a pressure groups scenario, all of the three being the perfect recipe for a crisis.
JISOM | 2012
-> read full paper
Pressure groups, interest groups & Lobby strategies
Along my essay, by taking a close look the the policy makers and the policy takers, I address the idea that within a democracy people do not obtain what they do not ask for.
JISOM | 2011
-> read full paper
Filmmaking & Acting - 4 Online Masterclasses in Filmmaking (Martin Scorsese, Jodie Foster) and Acting (Samuel. L.Jackson and Hellen Mirren).
Writing - 4 Masterclasses in Writing (James Paterson, Malcolm Gladwell), Creative Writing (Margaret Atwood) and Dramatic Writing (David Mamet). Online courses.
LEAN Six Sigma - Green Belt. Optimizing processes through eliminating errors and reducing variations
VUCA - leading contexts of Volatility, Uncertainty, Complexity, Ambiguity.
Effectuation - think, act and behave within an entrepreneurial mindset
Emergenetics, Hogan - understanding human typologies
Compliance on Competition Law - understanding the legal European and Romanian legal frames of antitrust principles
Emotional Intelligence - learning the deep communication skills and identifying the blind spots of human connections
Strategic Planning Challenge - learn how to predict, estimate, plan, adjust and deploy
Economics through a magnifying glass - macroeconomy for the XXIst century with Prof. Dr. Lajos Bokros
Face reading - matching physiognomies with personalities & behavior
Screenplay Techniques - make a screenplay out of a good story
CAMBRIDGE- certificates in both business & general English
SINCE NOW YOU KNOW MORE ABOUT ME THAN I DO ABOUT YOU,
if we share the same values and insights about meaningful work, it would be nice for us to meet. Alignment is a catalyzer for outbreaking great creativity. So, feel free to drop me a line wherever is more convenient for you.
raluca@utopicbrain.ro| +40.728.UTO.PIC | www.ralucamihaila.com
raluca@utopicbrain.ro| +40.728.UTO.PIC | www.ralucamihaila.com
