RALUCA MIHĂILĂ
360° Marketing strategist, Photographer, Writer
PHILOSOPHY
Always wear a smile
Expect the best, prepare for the worst. Be prepared.
Try, fail, get up, learn, adjust, start over
Fairness beats profit. Resources beat results
A shake of hands is stronger than any contract
Challenge patterns & clichés through borderless creativity
Expect the best, prepare for the worst. Be prepared.
Try, fail, get up, learn, adjust, start over
Fairness beats profit. Resources beat results
A shake of hands is stronger than any contract
Challenge patterns & clichés through borderless creativity
PROFESSIONAL SKILLS
360° Marketing
Complex Loyalty Programs strategist
Managerial and Organizational Knowledge
Dispute and Conflict Resolution
Employer branding
Negotiation, Purchase, Sales
Complex Loyalty Programs strategist
Managerial and Organizational Knowledge
Dispute and Conflict Resolution
Employer branding
Negotiation, Purchase, Sales
+ 16 YEARS OF WORKING EXPERIENCE
MANAGING OWNER
- UTOPIC BRAIN - Marketing & Creative Boutique | since 2018
www.utopicbrain.com
- RALUCA MIHAILA PHOTOGRAPHY
www.ralucamihaila.com
- RALUCA MIHAILA STORIES
www.ralucamihailastories.blogspot.com
CONTRIBUTOR
- TEDx Bucharest - Content and speakers curator | www.tedxbucharest.ro
- Romania's Elite - write about great minds and souls of romanians worldwide | https://elitaromaniei.ro/
- Ashoka Romania - strategic support for a social project finding solutions in caring for people in suffering from rare diseases | http://ashoka-cee.org/romania/
- MergemLaVot - concept of a civic manifesto to encourage voting | https://www.mergemlavot.ro/
- TEDxBrasov - event marketing and communication
- depreHUB - marketing and sales strategy for the first anti-depression hub from Romania | https://deprehub.ro/
- Concordia Humanitarian Organization - marketing consultancy services for trainings in social entrepreneurship through Concordia Academia | https://www.concordia.org.ro/acasa/
- Humans of Brasov - visual design & ambassador of an event encouraging the (in)visible community of Brașov
- HR MANAGER - content and debates on contemporary HR topics | www.hrmanageronline.ro/
- CARIERE – editorial materials on leadership, employer branding, organisational culture | www.revistacariere.ro
- Feed Your Mind - on authenticity and civicism
- Disrupt HR - becoming aware of societal taboos | https://disrupthr.co/city/bucharest/
- OZB - lifestyle, society and culture magazine | www.ozb.ro
MARKETING & COMMUNICATION ADVISOR
- CARIERE | 2019
- HR MANAGER | 2019
MARKETING DIRECTOR
- ANA HOTELS | 2017 - 2018
- ANA TOWER | 2017 - 2018
- CARREFOUR Group, Supermarkets division Romania | 2016 - 2017
- REWE Group; BILLA Romania | 2012 - 2016
SALES & DEVELOPMENT DIRECTOR
- Various companies | 2004 - 2012
EDUCATION
EXECUTIVE MBA
Maastricht School of Management | www.msmsromania.org
2015-2017
2015-2017
MEDIATOR
Settler of conflicts through mutual settlement | ADR (Alternative Dispute Resolution) is a new approach of managing disputes and conflicting situations between people, companies, countries outside the court of law and based on mutual settlement. It addresses basic principles of human needs, interests, desires, negotiation techniques and communication skills. | www.mediere-uzamint.ro
Uzamint | 2015
Uzamint | 2015
MASTER OF SCIENCE, PROJECT MANAGEMENT
The Academy of Economic Studies | www.ase.ro
2006-2008
2006-2008
BACHELOR, ECONOMICS
The Academy of Economic Studies | www.ase.ro
2002-2006
2002-2006
3 INTERNATIONAL SUMMER SCHOOLS, ECONOMICS
Split, Croatia | European regional policies. Funding opportunities for pre-accession countries - case studies and workshops | www.unist.hr
University of Economics Split | 2008
Prague , Czech Republic | Transatlantic Relations from the Perspective of Central Europe | www.europeum.org
Europeum Institute for European Policy
2006
Vienna, Austria | Finance, Accounting & Organizational Change seen through the lense of TQM (Total Quality Management) | www.wu.ac.at
Vienna University of Economics and Business | 2005
University of Economics Split | 2008
Prague , Czech Republic | Transatlantic Relations from the Perspective of Central Europe | www.europeum.org
Europeum Institute for European Policy
2006
Vienna, Austria | Finance, Accounting & Organizational Change seen through the lense of TQM (Total Quality Management) | www.wu.ac.at
Vienna University of Economics and Business | 2005
ALTERNATIVE EDUCATION & RESEARCH
4 PUBLICATIONS
French door - 35 hours of a mature child's life
A humorous satire about the contemporary 30+ year old woman.
-> browse and buy the book
Lactic Acidosis - The sanity ode
A distopia that tries to dwell into the mechanisms of humans aiming to become emotionless for the purpose of avoiding suffering.
-> read full story
Mindful.less - the corporate mindset that dismisses affordable talents
Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.
-> buy book
Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former best friends from school, who decided to challenge the religion and established their own ten commandments based on morality. Thirty years later, they get together and revisit their own decalogue through the lens of real life.
-> buy book
A humorous satire about the contemporary 30+ year old woman.
-> browse and buy the bookLactic Acidosis - The sanity ode
A distopia that tries to dwell into the mechanisms of humans aiming to become emotionless for the purpose of avoiding suffering.
-> read full storyMindful.less - the corporate mindset that dismisses affordable talents
Research book that addresses the current challenges and limits of talent management systems and proposes a few relevant frames and mindsets able to provide solutions to overcome them.
-> buy book
Sp.lit Personality - how life gets in the way of living
A socratic dialogue between two former best friends from school, who decided to challenge the religion and established their own ten commandments based on morality. Thirty years later, they get together and revisit their own decalogue through the lens of real life.
-> buy book 4 PUBLISHED ACADEMIC PAPERS on
Mindful.less. Why do companies dismiss affordable talents
The paper addresses the limits of the current talent management systems and how to overcome them.
JISOM | 2018
-> read full paper
Introverts' specificities within professional working environments
The paper addresses the need to understand and allow exist the fundamental human differences between introverts and extroverts for the sole purpose of us all bringing our best into the world.
JISOM | 2016
-> read full paper
Economics of crisis & crisis of Economics
The paper brings on the table the concept of economic irrationality together with the lack of regulation and a pressure groups scenario, all of the three being the perfect recipe for a crisis.
JISOM | 2012
-> read full paper
Pressure groups, interest groups & Lobby strategies
Along my essay, by taking a close look the the policy makers and the policy takers, I address the idea that within a democracy people do not obtain what they do not ask for.
JISOM | 2011
-> read full paper
The paper addresses the limits of the current talent management systems and how to overcome them.
JISOM | 2018
-> read full paper
Introverts' specificities within professional working environments
The paper addresses the need to understand and allow exist the fundamental human differences between introverts and extroverts for the sole purpose of us all bringing our best into the world.
JISOM | 2016
-> read full paper
Economics of crisis & crisis of Economics
The paper brings on the table the concept of economic irrationality together with the lack of regulation and a pressure groups scenario, all of the three being the perfect recipe for a crisis.
JISOM | 2012
-> read full paper
Pressure groups, interest groups & Lobby strategies
Along my essay, by taking a close look the the policy makers and the policy takers, I address the idea that within a democracy people do not obtain what they do not ask for.
JISOM | 2011
-> read full paper
FILMMAKING & ACTING - 4 Online Masterclasses in Filmmaking (Martin Scorsese, Jodie Foster) and Acting (Samuel. L.Jackson and Hellen Mirren).
WRITING - 4 Masterclasses in Writing (James Paterson, Malcolm Gladwell), Creative Writing (Margaret Atwood) and Dramatic Writing (David Mamet). Online courses.
LEAN Six Sigma - Green Belt. Optimizing processes through eliminating errors and reducing variations
VUCA - leading contexts of Volatility, Uncertainty, Complexity, Ambiguity.
EFFECTUATION - think, act and behave within an entrepreneurial mindset
EMERGENETICS, HOGAN - understanding human typologies
COMPLIANCE ON COMPETITION LAW - understanding the legal European and Romanian legal frames of antitrust principles
EMOTIONAL INTELLIGENCE - learning the deep communication skills and identifying the blind spots of human connections
STRATEGIC PLANNING CHALLENGE - learn how to predict, estimate, plan, adjust and deploy
ECONOMICS THROUGH A MACROFYING GLASS - macroeconomy for the XXIst century with Prof. Dr. Lajos Bokros
FACE READING - matching physiognomies with personalities & behavior
SCREENPLAY TECHNIQUES- make a screenplay out of a good story
CAMBRIDGE- certificates in both business & general English
VOLUNTEERING (NGO affiliated with Pro Democracy, InfoCons)
CONTACT
design@utopicbrain.ro
+40.728.UTO.PIC
www.utopicbrain.com
www.ralucamihaila.com
+40.728.UTO.PIC
www.utopicbrain.com
www.ralucamihaila.com
